Descartes s Theory Of Love - 885 Words

Rene Descartes had one ultimate goal, which was to discover the absolute foundation of truth and philosophy, which includes love. Descartes had detected many false beliefs that he, as a youth, believed to be true. It was at this point that he decided to rid himself of all of his previous opinions and knowledge that he had accepted to be truths, based on the fact that he could find doubt in them. He then concluded that if you construct something on false beliefs then everything becomes doubtful. In his journey for truth, Descartes used the idea of methodological doubt to slowly deconstruct his knowledge. Descartes uses the process of methodological doubt as the idea that if you doubt something in the slightest, then you should reject it as a whole. This method, as well as the four rules for finding true/ valid opinions, will be used to dissect Diotima’s speech on the theory of love, specifically the ladder of love, and how it came about in the Symposium by Plato. It was Socrates who retold Diotima’s speech, the only viewpoint from a woman throughout the novel, at the Symposium. Diotima begins her speech by stating that love is a desire and lovers, love what is good forever. Diotima proposes that in order to pursue love, you must impregnate the mind. Diotima acknowledges that both men and women can be impregnated either within the body or within the soul. Reproduction is only recognized as beautiful it is as an immortal process that occurs forever. Love wantsShow MoreRelatedDavid Hume And Renee Descartes s Theories Of Knowledge And Ideas1356 Words   |  6 PagesPhilosophers David Hume and Renee Descartes have opposing views about the origination of ideas. Hume claims that all ideas are copies of impressions, which come from sensation. Descartes disagrees with this, arguing that in order to obtain knowledge, there must be a rational method for obtaining it, and that the senses are not a reliable source. This essay will present both ph ilosopher’s arguments and compare and contrast each perspective regarding matters of knowledge and ideas. I will then argueRead MoreThe Discovery Of A New Science1634 Words   |  7 Pageswhich facilitated the development and growth of physiology as one of the numerous subdivisions of psychology. There are three important periods and several people that established this field. Contributors include Avicenna (980-1037B.C.), Rene Descartes during the renaissance and several key contributors during the eighteenth and nineteenth centuries. The breakthroughs in these periods developed a new science and led the way to the creation of other related subdivisions of psychology. PhysiologicalRead MoreThe Existence Of God : An Argument881 Words   |  4 PagesThe Existence of God The philosophical arguments presented in this document are not of religious text, nor scientific observation or established fact. Rather the premise of this God proof is bring together and share the various theories on which other God proofs have established foundations. I have heard it quoted that â€Å"Philosophy goes where hard science can t, or won t. Philosophers have a license to.† Therefore, with this in mind, I attest that it is more than problematic to construct anRead MoreArgument of Dualism1036 Words   |  5 PagesArguments of Dualism Dualism is the theory that mind and matter are two distinct things. The main argument for dualism is that facts about the objective external world of particles and fields of force, as revealed by modern physical science, are not facts about how things appear from any particular point of view, whereas facts about subjective experience are precisely about how things are from the point of view of individual conscious subjects. They have to be described in the first person asRead MoreThe Puzzle Of Philosophy : Is There A Self? Essay1377 Words   |  6 Pagesself. The father of the modern philosophy, Renà © Descartes, was among the philosophers who reached the fact that self exists. Descartes knew well that because he is able to think, then he must exist. This is known as the Cogito, one of the most powerful statements and weapon to prove that there is a self. This was the starting point which led me to stand on a solid ground and determine whether I believe that there is a self or there isn’t. Descartes used a mixture of scientific and logic attractiveRead MoreThe Matrix Is Highly Action Packed1220 Words   |  5 PagesMatrix debuted in 1999, it was an instant box office success that captivated many viewers. However throughout the featured famed actors, costumes, special effects and fight scenes, many viewers failed to notice the philosophical issues. Plato and Descartes, just like the characters in the movie are faced and driven to extreme measures to understand the world around them. They are compelled to seek knowledge in unders tanding what is real, evaluating the mind-body problem, and are left wondering if thereRead MoreIs Individuality A Part Of Human Nature? Essay1540 Words   |  7 Pagesa person who they are? Is it the color of one s hair or the contour of his or her face? Along with these genetic traits, comes numerous similarities with parents such as interests and even a person s accent. This idea of individuality, or also known as the self, is the personality and ideas that are in each individual and seem to be embedded genetically inside of his or her genetic code. If this sense of individuality doesn t come from a person s genetic code or parents, then where does it comeRead MoreDescartes Mind-Body Dualism Against Darwin’s Monism.Docx Essay883 Words   |  4 PagesIn my essay, I am going to argue for Descartes mind-body dualism against Darwin’s monism. I believe that the mind and body are two separate entities and that human life is not simply the result random mutations that t ook place throughout the past two billion years or so. I am not going to attempt to disprove science; I can’t do that. I am however, going to try to give specific examples on the origin of existence and the nature of reality. Renà © Descartes believed that the mind and body are separate;Read MoreNature vs Nurture, a Not Quite a Twin1684 Words   |  7 PagesNurture debate. There will be history of the debate, where it is presently and where it may go in the future. We will look at the beginning of the debate, the battle that started with Descartes and was pushed further by BF Skinner, Bandura and Piaget. We will further look at Bandura and Piaget and look at Social learning theory verses biology. Interviews with a sibling set of sisters, one adopted and one biological separated by 4 months in age will show us how being raised in the same environment will overRead MoreRene Descartes s Rules For The Direction Of The Mind 2049 Words   |  9 Pages Rene Descartes was a French 17th-century philosopher, worthy of our attention for many reasons that make him stand out. Rene Descartes is famously known for saying I think therefore I am and writing his book Rules For the Direction of The Mind†, and much more. What makes him stand out is that he was an aggressive rationalist in an age where many philosophers backed up their arguments and beliefs with the attraction to God. Descartes trusted in nothing more than the human power

A Short Note On Anxiety Disorder And Anxiety Disorders Essay

Anxiety Case Study Wendy is a 32 year old woman who has presented at her general practitioner with a six month history of disturbed sleep, fatigue, restlessness and difficulty concentrating. On assessment, she reports that these symptoms have become worse since she was promoted at work. Wendy is in a senior position at work and now finds herself worrying constantly about work. She is also more irritable than usual and this is impacting on her relationship with her husband and she is now worried that he might leave her. She has been diagnosed with Generalised Anxiety Disorder (GAD). A Discuss the aetiology of anxiety disorders, and identify some specific risk factors which may have predisposed Wendy to developing GAD. (300 words) Anxiety itself is a normal human emotion, experienced regularly and on a lesser scale than those suffering from GAD disorder. Although nothing is known of Wendy’s genetics or youth, it is thought that traumatic experiences, over protective parents, â€Å"stress, biological predisposition, personality characteristics, psychodynamic factors and interpersonal and behavioural dynamics† (Elder, Evans, Nizette, 2013, p. 320) all play a part in the development of GAD. Though none have been significantly identified as definitive GAD risk factors. The age old debate of nature verses nurture is at the forefront of anxiety causation discussion. Genetically, it is been concluded that the risk of developing GAD increases, especially amongst first degreeShow MoreRelatedA Short Note On Chronic Anxiety Disorder And Depression1407 Words   |  6 PagesChronic Anxiety Paper Mr. Daniel Boyle is a spry 91 year old gentleman who has lived a full life. He was a Merchant Marine, was a MIT trained automotive engineer, and enjoyed chorus line dancing. Four years ago, Mr. Boyle had cataract surgery, but within two years his vision began to decline further. He then stopped driving, he said that it was not that he couldn’t see, but because he felt it was the safer thing to do. Around this same time, two years ago, the Monday after Easter, Mr. Boyle hadRead MoreBecks Depression Case Study1042 Words   |  5 Pages 1. INTRODUCTION Shamilka has a history of having a short episode of depression in past and that has been recovered by antidepressant prescribed by the family physician. Even though the time period of this episode is not clear in the case study, she has been suffering from depression symptoms over past 3 years and during the last 6 to 7 months; she has started feeling more depressed. The Beck’s Depression Inventory-II indicates that she is having a low server level of depression. According to theRead MoreSocial Phobia And Social Anxiety Disorder Essay1730 Words   |  7 PagesSocial Phobia, also called social anxiety disorder (SAD), is one of the most common, but misconstrued mental health problems in society. According to the Anxiety and Depression Association of America (ADAA), over 15 million adults suffer from the disorder. First appearing in the DSM-III as Social Phobia, and later in the DSM-IV as Social Anxiety Disorder, this newly established disorder denotes afflicting stress and anxi ety associated with social situations (Zakri 677). According to James W. JeffersonRead MoreAlice Parks Time Magazine Article, The Two Faces of Anxiety1107 Words   |  5 Pagesentitled â€Å"The Two Faces of Anxiety†, outlines the key positive and negative effects anxiety can have on both the individual and humanity as a whole. Because of the steady increase in diagnoses of Generalized Anxiety Disorder and similar mental illnesses, evaluating the origins of anxiety as well as its effects are crucial steps for developing both medical treatments and alternative methods of coping with the disorder. While many of the 40 million American adults suffering from anxiety believe that eliminatingRead MoreSymptoms And Symptoms Of Generalized Anxiety Disorder1742 Words   |  7 Pages TERMINOLOGY CLINICAL CLARIFICATION Generalized anxiety disorder (GAD) is a DSM-V anxiety disorder characterized by excessive worry and apprehensiveness about a variety of present and future activities and events. 48 o Six-month duration of anxiety and worry about a number of activities and events o Difficult for the patient to control the worry o Three or more of the following associated symptoms NOTE: only one item is required for children Restlessness, feeling on edge Easily fatigued TroubleRead MoreMedication Used As Anxiety Medication1439 Words   |  6 PagesSeizure Medication Used as Anxiety Medication Everyday someone is fighting a battle with an anxiety disorder. Anxiety is considered a mental illness that causes distress, worry, and fear to an individual. Some types of anxiety include the following: panic disorder, social anxiety disorder, specific phobias, and a generalized anxiety disorder with unrealistic worry (WebMD, 2016). The cause for anxiety is currently unknown, but environmental stress and changes in the brain can be linked factors (WebMDRead MoreDepression and Anxiety1637 Words   |  7 PagesDepression and Anxiety Sarah Gartin COM/155 March 17, 2013 Tressa Cook Gray [APA style looks good!] Depression and Anxiety Depression and anxiety are two common disorders that many Americans deal with day in and day out. So, individual Americans may ask, are we anxious, or are we depressed? Anxiety and depression are thought of as two distinct disorders. However, in this world, many people suffer from both conditions. Knowing the similarities, differences, treatments, and prevention/reductionRead MoreGeneralized Anxiety Disorder (Gad) Is Characterised By1404 Words   |  6 PagesGeneralized Anxiety Disorder (GAD) is characterised by exaggerated and excessive anxiety and worry concerning everyday life events (Roemer, Orsillo, Barlow, 2002, as cited in Treanor, Erisman, Salter-Pedneault, Roemer, Orsillo, 2010). This can include; work, family, money and many other factors. Approximately 2% of the population is affected by GAD (Stapinski, Abbott, Rapee, 2010, as cited in Burton, Westen Kowalski, 2015). GAD majorly affects the way people think, which can also resultRead MoreDiagnosis : Depressive Disorder And Depression And Stress Management972 Words   |  4 Pageshas not been described. DIAGNOSIS: Depressive disorder 01/14/16 Psychotherapy session note indicated that the patient has reported increased improvement in mood and stability in anxiety. She continues to feel anxious about not having a job. She has applied to additional jobs and hopes that one of them will work out for her. She is attempting to stay positive and is looking forward to spend time with her family. Reviewed coping skills for anxiety and worry about future. There is provided supportRead MorePanic Disorder And Anxiety Disorder1674 Words   |  7 PagesAccording to Torpy (2011), Panic Disorder refers to an overwhelming fear, terror, or fright that is usually referred to as panic, one that happens to an individual several times in his or her life. She goes on to describe panic as a situation that is short-lived and frequently related to a terrifying event that happens in an individual’s life. The purpose of this paper, therefore, is to provide a detailed discussion that shows a definitive picture of panic disorder. In or der to enhance one’s understanding

Keats ultimately accepts it Essay Example For Students

Keats ultimately accepts it Essay Bright star is more about his love for a woman, it is thought to be written to Fanny Brawne, and how he doesnt want their love to end. Keats seems to know he will die soon when composing this poem, it is supposedly the last poem written before Keats death. There is a strong fear of death throughout both poems but they close with terms of acceptance towards life and death. Nature is referred to in both of the poems, the idea of the stars constancy in natures present in Bright Star and the idea of harvesting and grain in When I have fears that may cease to be. Nature is mentioned because it is something that is ever changing over a long period of time. The mutability in nature is somewhat linked to the mutability in Keats life as he follows natures course. These poems are about Keats self-identity through his fears and loss. Keats changes his mood significantly from each octet to the sestet of the poems due to terms of acceptance. Keats finds courage to face his world after his time of struggle and dissatisfaction, which is described throughout the octet. In Bright Star Keats is longing for permanence. The poem describes a steadfast star in comparison to the changes occurring in love and nature. Keats attributes artistic qualities to the star, he longs to be steadfast though not in the same manner as the star because the star is alone and sleepless and the poet wishes to remain constant but experience more than a star is able to. He wants the ability to stay with his beloved and watch over her, like a star watches over the world. He describes being pillowd upon my fair loves ripening breast Keats is very close to his beloved and desires to stay with her for eternity. The star is a symbol of perfection, which he longs for. Unfortunately, the two desires he has, to experience love and to be eternal are not mutually inclusive. To love, he must be human, and therefore not an unchanging object like this star he has seen. The octave of the poem concentrates on observing nature while the sestet is his time for admiration. He ultimately forces himself to move on to something better, something beyond the quiet persistence of a dream. He has a harmonious acceptance of nature as the sonnet comes to a close because he forgets his fears of dying and instead accepts life as it is. The stage of acceptance comes from the idea of swooning to death. Death is an alternative to love, if love cannot able him to be immortal he will allow himself to die contently in happiness and love. Death may be the only way in which permanence can be achieved in the mortal world. The mutability of human existence is the main idea portrayed by these two poems. Keats fears are expressed throughout the poems as well as his acceptance of life. In When I have fears the situation is the acceptance of his poetry and ability to write and in Bright stars the situation is the acceptance of the ability to love and remain committed. There is a transition in the poems, from worrying to accepting. He learns to deal with his frustration shown in personal experiences. Keats becomes aware he is unable to change fate so he finds a way to accept it. The Volta between the octet and sestet is able to show Keats change in personality through his thoughts. There are moments in Keats life where he finds himself afraid. Confused. The choices he makes in these moments can define the rest of his life. When faced with the unknown most of us want to turn back and in this case Keats is no different. However, he finds a way to move beyond all the heartache and fear of what lies ahead and be himself.

The Scarlet Letter

The Scarlet Letter is a romantic fiction story authored by Nathaniel Hawthorne in 1850. The story is set in Puritan Boston during the 17th century from 1642 to 1649. The play tells of a woman Hester Prynne whom passion draws to a young pastor causing her to have an adulterous affair with him where she conceives a daughter named Pearl.Advertising We will write a custom essay sample on The Scarlet Letter specifically for you for only $16.05 $11/page Learn More Hester is humiliated in public for her actions and forced to put on a scarlet letter as a symbol of her sin and evil deeds. Hawthorne explores many themes in the story including guilt, sin, evil and legalism. Symbolism is also present in the story with a strong example being Pearl. The following is an analysis of the character Pearl in the story The Scarlet Letter where more focus is put on her character (traits, personality and qualities) and what she represents/ symbolizes in the story. It also ana lyzes the nature of her relationship with her mother Hester. Pearl first appears in the first scaffold scene as an infant and reappears again at the age of three and later on at the age of seven. She is described as a beautiful flower that is growing out of soil full of sin (Hawthorne 89). She was named Pearl because her mother purchased her with the only treasure she had when she feared that her husband must have been killed by the Indians. However, Pearl inherited her mother’s moodiness, defiance and passion. Her very being does not like the Puritan society strict rules which make her defiance of the rules. She is very mischievous and this makes Hester worried about her. Pearl’s personality in the play is described as determined, imaginative, intelligent, obstinate and inquisitive. Pearl has mysterious mixture of moods; she can show signs of happiness in a minute and then suddenly change to being gloomy and silent. Pearl has high and fierce temper and she possess so much bitterness and hatred inside her at a tender age. She has unusual behaviors and that is why she is often referred to as elf-child, imp, and airy sprite, in the play (Hawthorne 110). Governor Bellingham compares Pearl to â€Å"children of the Lord of Misrule,† while some of the Puritans views Pearls as â€Å"demon offspring† because of her weird behaviors which greatly worries her mother (Hawthorne 109).Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hawthorne describes Pearl as an â€Å"imp of evil, emblem and product of sin, she had no right among christened infants (Hawthorne 94).† Pearl is however aware that she is different from other people and that is why when Hester tries to teach her the ways of God she says â€Å"I have no Heavenly Father (Hawthorne 95)!† Pearl seems to be stubborn and arrogant at a tender age. When Pearl was three years old, she p elted the scarlet letter using wildflowers and in frustration her mother Hester asked her, â€Å"Child, what art thou (Hawthorne 178)?† But in return Pearl insisted she wanted to know the origin of the letter. This clearly shows the kind of relationship that Pearl had with her mother. Pearl actually tormented her mother with her evil actions but despite it all Hester still loved her daughter. Pearl is not a realistic character in the story The Scarlet Letter because she is a complicated symbol of passion and love actually an adulterous act. She is a symbol of Hester’s greatest sin and shame and at the same time she symbolizes her mother’s treasure. This means that Pearl is her Hester’s punishment and at the same time act as her consolation. Pearl is a symbol that keeps Hester aware of her evils and sins. She also makes her mother aware that she cannot escape from her evil deeds what the Puritans terms as sinful nature (Hawthorne 82). In conclusion, the st ory The Scarlet Letter clearly explores the themes of evil, sin, frustration, guilt and passion. Hawthorne has used symbolism in different ways to clearly bring out the dramatic and romantic part of the play. Pearl and the scarlet letter are good examples of symbolism used in the book while Hester’s actions, life and the hard time she faced in Puritan community shows the evil, legalism and frustrations in the play. Bibliography Hawthorne, Nathaniel. The Scarlet Letter. Norton: Public Domain Books, 1992. Print.Advertising We will write a custom essay sample on The Scarlet Letter specifically for you for only $16.05 $11/page Learn More This essay on The Scarlet Letter was written and submitted by user Colleen Wing to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. The Scarlet Letter

yo dog yo yo

yo dog yo yo Auteur Assignment Auteur AssignmentMartin ScorseseFilmography:Martin Scorsese plays many different rolls in the world of film. He started from the beginning, making numerous prize winning short films such as "The Big Shave" (1968). Born in New York City, Scorsese was raised in the neighbourhood of Little Italy, which greatly influenced many of his films. He directed his very first feature film (entitled "Who's That Knocking At my Door") in 1967 at the early age of 26. A few years later Scorsese was awarded with critical, popular praise for writing and directing Mean Streets, inspired by his home town, the movie was set on the "mean streets" of little Italy, telling the story of a small time gang struggling to reach success. It was on the set of this movie where Scorsese was to meet actor and recurrent collaborator Robert De Niro, he was to appear in countless of Scorsese's films such as "Taxi Driver", "Raging Bull", "Goodfellas" and many more.Set of Gangs of New York built at Cinecitt Studi...Scorsese 's phenomenal talent in the movie-making game allows him to successfully act as director, producer, screenwriter and even actor in a few cases. In my opinion, one thing that all of his films have in common is that they kept me interested and involved throughout the entire movie, no boring bits.Genre:Most people think that Martin Scorsese is just a director of New York gangster movies, But those who really know Scorsese's career know that the path he has taken isn't even vaguely that simple. And while it is easy to think of him as a man who works primarily in one mode, it is far more fascinating to see how he has been able to apply his talent to a very diverse array of subjects. The general atmosphere and vibes that his movies create range from gruesome, violent...

Medeas Monologue by Euripides (Mother Character)

Medeas Monologue by Euripides (Mother Character) In one of the most chilling monologues in all of Greek Mythology, Medea seeks revenge against the heroic yet callous Jason (the father of her children) by killing her own offspring. Found in the play Medea by the Greek writer Euripides,  this monologue offers an alternative to the traditional female monologues found in classic literature. In the play, Medea kills her children (offstage) and then flies away on the chariot of Helios, and while many have argued that this play demonizes women, others contend that Medea represents literature’s first feminist heroine, a woman who chooses her own destiny despite the hand she was dealt by the gods. Although not the typical  mother character monologue, Madeas monologue  is deeply expressive of the difficulty and multiplicity of the emotions love, loss, and revenge, making it a truly excellent audition piece for female actors who want to convey their ability to portray a depth of complex emotions. Full Text of Medeas Monologue Taken from an English translation of the Greek play by  Shelley Dean Milman  found in The Plays of Euripides in English, vol ii, the following monologue is delivered by Medea upon discovering Jason has left her for the princess of Corinth. Upon this realization that shes been left alone, Madea attempts to take control of her own life and says: O my sons!My sons! ye have a city and a houseWhere, leaving hapless me behind, withoutA mother ye for ever shall reside.But I to other realms an exile go,Ere any help from you I could derive,Or see you blest; the hymeneal pomp,The bride, the genial couch, for you adorn,And in these hands the kindled torch sustain.How wretched am I through my own perverseness!You, O my sons, I then in vain have nurtured,In vain have toiled, and, wasted with fatigue,Suffered the pregnant matrons grievous throes.On you, in my afflictions, many hopesI founded erst: that ye with pious careWould foster my old age, and on the bierExtend me after death- much envied lotOf mortals; but these pleasing anxious thoughtsAre vanished now; for, losing you, a lifeOf bitterness and anguish shall I lead.But as for you, my sons, with those dear eyesFated no more your mother to behold,Hence are ye hastening to a world unknown.Why do ye gaze on me with such a lookOf tenderness, or wherefore smile? for theseAre your last s miles. Ah wretched, wretched me!What shall I do? My resolution fails.Sparkling with joy now I their looks have seen,My friends, I can no more. To those past schemesI bid adieu, and with me from this landMy children will convey. Why should I causeA twofold portion of distress to fallOn my own head, that I may grieve the sireBy punishing his sons? This shall not be:Such counsels I dismiss. But in my purposeWhat means this change? Can I prefer derision,And with impunity permit the foeTo scape? My utmost courage I must rouse:For the suggestion of these tender thoughtsProceeds from an enervate heart. My sons,Enter the regal mansion.  [Exuent SONS.]  As for thoseWho deem that to be present were unholyWhile I the destined victims offer up,Let them see to it. This uplifted armShall never shrink. Alas! alas! my soulCommit not such a deed. Unhappy woman,Desist and spare thy children; we will liveTogether, they in foreign realms shall cheerThy exile. No, by those avenging fiendsWho dwell w ith Pluto in the realms beneath,This shall not be, nor will I ever leaveMy sons to be insulted by their foes.They certainly must die; since then they must,I bore and I will slay them: tis a deedResolved on, nor my purpose will I change.Full well I know that now the royal brideWears on her head the magic diadem,And in the variegated robe expires:But, hurried on by fate, I tread a pathOf utter wretchedness, and them will plungeInto one yet more wretched. To my sonsFain would I say: O stretch forth your right handsYe children, for your mother to embrace.O dearest hands, ye lips to me most dear,Engaging features and ingenuous looks,May ye be blest, but in another world;For by the treacherous conduct of your sireAre ye bereft of all this earth bestowed.Farewell, sweet kisses- tender limbs, farewell!And fragrant breath! I never more can bearTo look on you, my children. My afflictionsHave conquered me; I now am well awareWhat crimes I venture on: but rage, the causeOf woes most grievous to the human race,Over my better reason hath prevailed. Even Euripides contemporaries found the monologue and play to be shocking to the Athenian audiences at the time, though this may have stemmed more from the artistic liberties Euripides took in retelling Medeas story- the children historically were said to have been killed by the Corinthians, not by Medea- and the play itself was ranked third of three at the Dionysia Festival where it premiered in 431 B.C.

'As large firms embrace the benefits of traditional marketing, they Essay

'As large firms embrace the benefits of traditional marketing, they must also embrace the rigours of Web analytics to measure - Essay Example With big companies spending huge amounts of resources to market their products, it is essential that they make good decisions on how to invest on their marketing endeavors and to measure the returns on these investments. One of the tools used to provide metrics relating to online marketing is web analytics. This paper will discuss the importance of web analytics in measuring organizations’ return on marketing investment. Web Analytics and Its Importance The web has grown to become a very powerful vehicle for communicating and marketing as noted by Burby and Atchison (2007, p1). It makes it easy for businesses to communicate fast and easily with millions of customers spread across the globe in real time. As a result, it has changed the speed at which businesses and their brands can be established and grow. The web has also shortened the distance between the marketer and the customer both physically and emotionally to the period of a click of the mouse Burby and Atchison (2007, p1). With many large organizations appreciating the value of having a web presence, they are prepared to invest if only there is bound to be good returns on their investment (Clifton 2012, p. 1). Organizations have therefore to decide how much to invest in their online marketing endeavours and establish the most cost effective way to market the site and have valuable leads that translate into sales. A few years ago, many organizations with a web presence could not tell who and how many visitors landed on their websites. This is no longer the case today. Many large organizations today have the capability of knowing a lot about the visitors to their websites and the activities that the visitors perform on these sites, thanks to web analytics Burby and Atchison (2007, p. 14). Web analytics involves collecting, measuring, analyzing and reporting data retrieved from the Internet with the aim of understanding and optimizing usage of the web as noted by Peterson (2004, p. 5). Some of the v ariables measured on-site include drivers and conversions. In other words, web analytics is mainly dedicated to generating more leads to an e-business, enhancing brand awareness, and learning more about customers and the business (Loveday & Niehaus 2007, p. 34). The information that the organization in this respect includes how the customers find an organization’s website, how much they spend on each webpage and what they do when they land on the site. An organization, for example, can get to know which of the landing pages on a website lead more customers to purchase its goods or services online. Using this information, the organization can further optimize its web pages or make changes to some of its pages to attract more conversions (Napier 2006, 225). In addition to these, the organization may rely on web analytics to find a clue as to why visitors leave their website or a particular web page (Plaza 2009, p. 478). With this information, an organization can attract more vi sitors to their website and convert them into paying customers. Web analytics can be done on-site and off-site. Off-site web analytics involves the measurement of a websites visibility, potential audience, and buzz on the entire Internet (Farris, Bendle, Pfeifer & Reibstein, 2009, p. 54). On the other hand, on-site analytics involves